Experience
FCB | Baku, Azerbaijan
Managing Director & Executive Creative Director | September 2017 – December 2025
- Spearheaded overall agency management, overseeing all financial and reputational aspects as Country Director for a globally recognized advertising network (80+ countries).
- Grew the creative team from 7 to 33 personnel, fostering a highly productive environment that achieved the first and only “Best Place To Work” certification for an advertising agency in Azerbaijan.
- Directed all Above The Line (ATL) and digital creative output for multinational companies across Azerbaijan, Kazakhstan, Georgia, and Uzbekistan, expanding regional creative capabilities.
- Managed campaigns for a diverse portfolio of key brands including: Algida, AVIS, Azercell, Azerlotereya, Bakcell, BAT, Castrol, Cif, Clear, Domestos, Elidor, Eti, Henkel, Holcim, Pasha Malls, Signal, Starbucks, Unilever, Vestel, World Health Organization.
BRANDIT | Istanbul, Turkiye
Creative Director | September 2014 – September 2017
- Led creative direction for the agency’s ATL client portfolio and provided strategic creative support to sister agencies, “86400” (event) and “Endorphin” (digital).
- Gained significant experience and developed innovative approaches in event and digital marketing, complementing extensive ATL background.
- Contributed to major campaigns for key brands: İstanbul Stock Market, GarantiBBVA Payment Systems, Hero Baby, Mercedes Benz Financial Services, Pladis, Traffic Responsibility Action, TüvTurk.
DRIVE DENTSU | Istanbul, Turkiye
Creative Director | March 2009 – August 2014
- Managed and mentored a team of 12 creatives within the Dentsu network’s Istanbul Office, reporting directly to the Regional Creative Director.
- Developed and executed nationally awarded and commercially successful advertising campaigns.
- Key Brands: Daihatsu, Garanti BBVA Payment Systems, Mapfre Insurance, Lykia World, Toyota, Traffic Responsibility Action, TüvTurk, Vaillant.
CENAJANS GREY (and various agencies) | Istanbul, Turkiye
Copywriter then Creative Director | November 1997 – March 2009
- Progressed from Copywriter to Creative Director, contributing to the agency’s achievement of the #1 position for several consecutive years.
- Collaborated with over 40 elite creatives, delivering high-impact work for top advertisers in Turkiye.
- Key Brands: BAT (Lucky Strike, Viceroy), BCBG, Beko, Carlsberg, Clinique, Domino’s Pizza, Estée Lauder, Hoover, Hyundai, Intertoy, İstanbul Police Dept, Intergum Krone Trailers, Ministry of Foreign Affairs, New Balance, Oracle, Scania, Shell, Shiseido, Milupa Nike, Pantene, Sharp, Sheraton, Thomson, UNICEF, Wella.
