Creative Director / Managing Director / Consultant

Ersel
Serdarlı

Award-winning Creative Director Managing Director Serdarli brings a proven track record in strategic creative leadership, team growth, and result-oriented agency management.

28+

Years
Advertising
Experience

About Ersel Serdarlı

With a distinguished 28-year international career, Ersel has provided creative and executive leadership across Europe, Central Asia, and the MENA region. He has held top roles, including Managing Director & Executive Creative Director at FCB Baku, Creative Director at Drive Dentsu Istanbul, Brandit Istanbul and such…

His leadership has been instrumental in shaping integrated campaigns for national and global brands such as Unilever, AVIS, British American Tobacco, Toyota, Starbucks, and the World Health Organization.

Web Design

Figma

WordPress

Advertising &
Creative Direction

Expertise in integrated brand communications and creative strategy. Led multi‑national campaigns for Carlsberg, Gillette, and more. Mentor and judge at regional advertising awards, shaping tomorrow’s creative talent.

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Published Works

Ersel is a published author who has contributed to the literature on advertising and creative writing.

Books

Copywriting

Published by Bamm Publishing in 2008, this book delves into the art and technique of professional copywriting, reflecting his extensive experience in the field.

End of Part One - Iskenderiye

A literary work published in 2010.

The Tavern Connoisseur's Handbook

Ersel served as the compiler for this unique book on tavern culture, published by Boyut in 2011.

Articles

Throughout his career, Ersel has been a thought leader, sharing his insights on advertising, creativity, and the impact of AI in the creative industry. He has contributed articles to various industry magazines and platforms and has been a featured speaker at numerous festivals and universities, including Baku Design Festival and Istanbul Kultur University.

Contact

27 Queen St, New York USA

+7 (212) 674-25-10

ersel@thefifth.us

Ersel Serdarlı

Years Advertising Experience